Definition of SWOT Analysis

I present a definition of SWOT analysis according to different sources to help you better understand it – and as you will see – they all say the same thing using different words.

Definition of SWOT analysis according to Wikipedia:

SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.

Definition according to Business Dictionary:

Situation analysis in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined to chart a strategy. SWOT analysis appears in the definitions of the following terms: corporate strategic planning, strategic business plan and strength.

Definition according to Your Dictionary:

SWOT analysis definition: The analysis of a firm’s strengths, weaknesses, opportunities, and threats. A SWOT analysis helps evaluate how a company will perform in a competitive environment.

Definition according to Pearson Education:

SWOT analysis: a technique that takes the findings of the marketing audit and categorises key points as strengths, weaknesses, opportunities or threats.

Definition of SWOT analysis according to Quantum 3:

SWOT analysis is the evaluation of available Information concerning the Business environment in order to identify internal strengths and weaknesses, and external Threats and Opportunities. SWOT analysis is also known as Situational analysis and, when applied to competitors, as Competitor profiling.

Definition according to Lindsay McKenna Limited:

SWOT (Strengths, Weakness, Opportunities & Threats) is an analytical tool that examines the interaction between the Business or the proposed change and the external Marketplace.

–––~~~••• O •••~~~–––

To see a sample SWOT analysis click here.

To keep on learning about other useful skills, go back to the previous page, or click here.

To learn more about the skills you need to manage the performance of your direct reports, go to my Management Skills page.

To learn more about the skills you need to lead the performance of your entire organization, go to my Leadership Skills page.

If you would like your organization to go through a definition of SWOT analysis exercise through my speaking or consulting services, please, click on this link.

If you like this site, you will find "Leader Ezine" very useful too.
Read the back issues here.
Enter your email to subscribe:
First Name (optional):

Don't worry — your e-mail address is totally secure.
I promise to use it only to send you Leader Newsletter.

Good Leadership Skills

Bookmark and Share

To receive
Educational Leadership Articles subscribe to “Leader Newsletter” at no cost to you (read the back issues here) and you will also receive a complimentary Special Report that will allow you to create a powerful VISION for organizational alignment and peak performance.

Enter your email to get
access immediately to
"Leader Newsletter"
First name – optional:

Don't worry — your e-mail address is totally secure.
I promise to use it only to send you Leader Newsletter.

See my Privacy Policy